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Competitive Structure of India
Pet care market in India is still in its primitive stages and is growing steadily with a few major active global players. At present, imports comprise of 40% of the total pet food market in India, majorly from US suppliers. In 2006, the overall size of the pet care industry in India was Rs.1739.9 million in terms of price value which is expected to go upto Rs.3687.5 million by 2012 (Creature Companions, 2010) . It has been estimated that the industry is growing at an average annual rate of 10-15 percent at present. The revenue potential of the industry is Rs. 3.5 billion annually, out of which around Rs. 2.5 billion is the share of pet food and the remaining Rs. 1 billion comes from grooming and healthcare facilities (The Viewspaper, 2011).
Demand patterns show that the readymade branded pet food and other products are mainly confined to the urban pockets of the country. It is this urban population that needs to be targeted for marketing the new product. Pet ownership in India is high and according to a recent survey, the number of pet dogs in the six major cities of India is 3.6 million which is quite astonishing. However, people still have not changed their mindset to readymade food for pets. The experts say that pet care market in India is currently worth about Rs. 876 million (Petfoodindustry, 2011). However, the scenario is changing and the industry is showing growth and future potential. The newly evolving middle class, liberal trade reforms and increase in pet ownership assures rise of this emerging market. Present players forecast 25-35% growth rate for next few years with customers adapting to readymade pet food (Petfoodindustry, 2011). International brands dominate the Indian pet market, major leading ones being Pedigree, Royal Canin, Eukanuba & Whiskas. A lot of domestic companies were acquired by multinational players which have stirred up the competition within the industry. This shows a sign that customers prefer international brands over locals. This can help in our product launch.

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印度的竞争结构

印度宠物市场还处于起步阶段,与一些积极的全球玩家的稳步增长。目前,进口总额的宠物食品市场在印度40%,主要从美国供应商。2006,印度的宠物行业的整体规模rs.1739.9百万在价格有望在2012去到rs.3687.5百万条款(动物伴侣,2010)。据估计,该行业的增长10%至15%的年平均增长率目前。该行业的收入潜力是每年3500000000卢比,其中的大约2500000000卢比是宠物食品的份额,其余1000000000卢比来自美容和保健设施(的观点纸媒,2011)。

需求模式表明,成衣品牌的宠物食品和其他产品主要限于国内城市口袋。这是这个城市的人口,需要有针对性的新产品营销。根据最近的一项调查在印度拥有宠物是高的,在印度的六个主要城市的宠物狗数量是3600000,这是相当惊人的。然而,人们仍然没有改变自己的心态,现成的宠物食品。专家们说,宠物护理在印度市场目前价值876000000卢比(petfoodindustry,2011)。然而,情况是不断变化的,该行业呈现增长和未来的潜力。新发展的中产阶级,自由贸易的改革和增加宠物所有权保证这一新兴市场的崛起。目前玩家预测适应现成的宠物食品客户未来几年的增长率(petfoodindustry 25-35%,2011)。国际品牌主导印度宠物市场,主要的谱系,皇家,俱乐部和伟嘉。很多国内企业的跨国公司,已经引起了行业内的竞争获得。这说明一个迹象表明顾客喜欢国际品牌在当地人。这可以帮助我们的产品发布。

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