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Provided following is an example of successful organizational culture management of Henkel. Researchers Daniel Denison and Rolf Schlue carried out the study and made the following discoveries concerning organizational culture management:

Henkel is a leading company in Dusseldorf, Germany, whose main goal is to “make people’s lives easier, better and more beautiful” (Denison and Schlue, 2004).The company is family-owned and it applies great importance on corporate culture. The corporate has the following 10 values: customer driven, developing superior brands and technologies, aspiring to excellence in quality; striving for innovation; embracing change; attaching importance to employees; committed to shareholder value; dedicated to sustainability and corporate social responsibility; communicating openly and actively; preserving the tradition of an open family company.Among the 10 values, the last one is the most important because of the structure of the company (Denison and Schlue, 2004).

 

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提供以下是汉高成功的组织文化管理为例。研究人员丹尼尔丹尼森和罗schlue进行研究,取得了以下关于组织文化管理:

汉高在杜塞尔多夫,德国领先的公司,其主要目标是“使人们的生活更方便,更美丽”(丹尼森和schlue,2004)。该公司是家庭拥有和运用企业文化的重要性。公司具有以下10个价值观:客户驱动的,发展优势品牌和技术,追求卓越的品质;努力创新;拥抱变化;重视员工;致力于股东价值;致力于可持续发展和企业社会责任;沟通公开和积极;保持一个开放的家族公司的传统。10值其中,最后一个是最重要的因为公司结构(丹尼森和schlue,2004)。

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