In view of the lack of competition in the microprocessor industry, it was imperative that Intel gained a dominant position. Though, Intel was found to have been a much sought after seller of microprocessor as indicated by its substantial revenues, the company was motivated to take certain steps that contradicted the spirit of competition. The company cannot be excused for its specific definition of rebate payments under which it justified paying huge amounts of money to its customers so that they did not make purchases from any other buyers (Woo, ohara, Torrie, Singh, Gupta 28). This move defies the ethical principle of rebate payments. However, it also brings in view the fact that despite being found guilty on several occasions, the company continued to exercise its superior control over the market. It still boasts of being a major manufacturer in the industry and competition still remains low in the area. It is important to take into consideration the financial profits made by a company in this regard which is the main contributing factor to enabling rebate payments. The lawsuits and fines should have been implemented with a far greater objective than to simply serve as a means of punishment. The steps taken by Intel against AMD were in no way fair or legal. They were in fact, a major reason why the company lost its majority share despite having won appreciation for a far better product compared to Intel. While Intel utilized its dominant position to influence major computer companies to ignore the popular demand and choose the manufacturer for the cost benefits. This was purely done on the strong financial position (Hruska, 2008) of Intel which had amassed great profits earlier. The company should have not used its profitability margin to manipulate the market. Intel continued to indulge in the controversial practice of making rebate payments to other major companies such as HP and IBM which were also leading manufacturers in the world of computer systems. It should have been noted by the legal authorities and brought under strict action. While, the lawsuit settlements and fines did serve as a financial slap for the company, they did not act as long term deterrents. In order, to curb this behavior in the future where a company uses its monopoly to manipulate the market and force out competitors, effective long term measures need to be taken. The strategy adopted by Intel is seen as a step to discourage the emergence of better quality products that gives customers a wider choice among alternative products. The overall effect stops the industry from developing and reduces the margin for improvement; it also leaves the customers at a risk of exploitation.