农夫山泉水被批评不符合质量标准。在中国，人们越来越关注食品的安全。越来越多的人认为，公司不关心员工。这导致公众做出最坏的假设。媒体对品牌也有负面的内涵。在中国，媒体是一个有争议的话题(Li, 2014)。媒体被认为是政府的声音，而不是人民的声音。这使得人们认为媒体根本不关心人民。该公司使用Webio工具来了解人们的情绪。有许多关于水质的谣言。这个品牌在媒体中营造出一种不祥的氛围(Bai & Chang, 2015)。
Nongfu Spring Water was critiqued to not follow the quality standards. In China there is a growing concern about the safety of the food products. There is a growing consensus that the companies do not care about the people. This leads to the public to assume the worst. There are also negative connotations that are observed in the media about the brand. Media is a controversial subject in China (Li, 2014). The media is considered to be the voice of the government and not of the people. This leads the people to assume that the media simply does not care about the people. The company used Webio tool to understand the people sentiment. There were a number of rumors about the quality of the water. There was an ominous tone that was created in the media about this brand (Bai & Chang, 2015).
The dangerous rhetoric created and instilled fear in the people about procuring the brand. It was found that the negative comments about the brand rose to 80%. The company held a press conference to understand about the needs of the people and to explain the efforts of the companies to ensure safety of the product. The chairman of the company Zhong Shanshan maintained the persona of calm and collected confidence. This made the people feels apprehensive of the presentation of the brand. They was reinstating of the lost patronage associated with the brand. This led to the belief that the brand was indeed worried about the people. The direct dealing with the people and appealing to the masses was the technique used by the company. They were able to gain based on the consumer perception associated with the brand.