本篇文章主要讲述的是营销环境，在与消费者交互时，公司需要有三个层次的交互。在销售产品之前，他们需要通过各种工具影响消费者(Easterby‐Smith, Lyles和Peteraf, 2009)。对于产品的实际销售，允许消费者自由选择适合自己的方式购买产品。实体店和零售店是销售该产品的常用模式。售后服务应提供客户支持和产品服务。消费者忠诚度计划是根据消费者的类型制定的。本篇论文代写文章由新西兰第一论文Assignment First辅导网整理，供大家参考阅读。
While interaction with the consumers, companies need to have three levels of interactions. Prior to selling of the product they need to influence consumers through various tools (Easterby‐Smith, Lyles and Peteraf, 2009). For the actual sale of the product the consumers are allowed latitude to buy products through the modes that are feasible for them. Brick and mortar stores and retail stores are the usual modes of selling the product. Post sales there should be customer support and services offered for the product. Consumer loyalty programs are developed based on the kinds of consumers.
By understanding the target consumers, companies are able to develop product that are of utility to the consumer base. Marketing environment helps in identification of the macro and micro environmental factors. For effective business operations there should be understanded of the strength, vulnerabilities, prospects, internal and external pressures for the company (Andersen, 2004). Primary objective of any company is to serve the requirements of the targeted audience, customers define if a company would sustain in the future. The customer types of the products have been classified into five major factors (Andersen, 2004). Depending of the types of consumers and the product range the marketing plan should be developed. To develop this plan there should be holistic analysis of the market. This can be achieved by understanding the marketing environment (Andersen, 2004). Analysis of the marketing environments allows companies to develop feasible operations for servicing the consumers. Marketing environment is a dynamic environment that is constantly changing (Dwyer and Tanner 2002). To sustain the companies ,it should develop a marketing plan with these two major factors.
Predominant objective of any company is to service the consumer. Consumers are individuals, businesses, international markets, governmental agencies and reseller markets. Based on consumer types, marketing strategy needs to be formulated. It needs to convince the consumers to buy the product. For this, it is important to analyze the marketing environment. Marketing environment is dependent on a number of variables. Micro and macro environmental factors are the external factors and operations within the company .They are the internal factors. Hence while formulation of a plan, customers are the crucial agents and the feasibility of developing the plan is dependent on the marketing environment.
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