Haier is said to be in growth stage since in addition to manufacturing and delivering quality products, the organization offers some support services and value added services to its clients. Moreover, the demand for Haier products is increasing day by day making the company perform better than that of its competitors. The company is extending its business and distribution of their products because of their high demand and acceptance by consumers. Haier is a brand preferred worldwide with strong consumer base from all over the world. At this growth stage, the company is building its brand preferences and increasing its market share as well.
Looking from a HR perspective, Haier being an upcoming company with products distributed all over the world, many people are being attracted towards this company and willing to become a part of its workforce.