The product would also be made available in different sizes like the portable ones that comprise of candies, bars for the youth (which they can easily carry to colleges, etc) and big, king size family packs for the elderly (who consume chocolates on a regular basis). The packaging should be attractive so that it captures the attention of the consumers when it is shelved while at the same time, it should also be eco-friendly so that the company can communicate itself as a responsible citizen of the country. The packaging should be also be colorful and should be such that it assists to preserve the good and fresh quality of the chocolates intact for longer periods of time.
Price: Initially, the market penetration strategy should be applied as the brand needs to enhance its visibility in the marketplace and create a niche for itself in the minds of the consumers amongst the clutter in the marketplace. Accordingly, the products would be priced in line with those of the competing premium brands so that consumers are induced to try the product. Though this would negatively impact profitability initially, it would aid in the development of a loyal consumer base which is the biggest asset of any company. Premium prices can be charged from loyal consumers and thus, the negative profitability would be reversed to high profits in the long run.
该产品还可在不同尺寸的便携式的，包括像糖果，为青春棒（他们可以轻松地进行教育，等）和大，国王大小家庭包为老年人（谁消费巧克力定期）。包装应该是有吸引力的，它抓住了消费者的关注，当它被搁置的同时，它也应该是环保的，公司可以沟通本身作为一个国家的公民。包装也应该是丰富多彩的，应该是这样的，它有助于保持良好的和新鲜的巧克力的质量完好的时间更长。
价格：首先，市场渗透战略应作为品牌需要提高其在市场上的知名度和建立在消费者心目中自己的利基在市场中的杂波。因此，该产品的价格将与竞争品牌使消费者诱导试用产品线。虽然这会产生负面影响的初步盈利，这将有助于在一个忠实的消费群，是任何公司的最大资产的发展。价格可以从忠诚的消费者，因此充电，负盈利将反转，在长期的高利润。
