女性特征
产品被宣传的拉尔夫•劳伦的手提包被称为“瑞奇袋”。广告的推广者,拉尔夫•劳伦和他的妻子瑞奇劳伦。这里瑞奇劳伦显示她的正常生活。显示了她与她的丈夫在一个更适合全家出游的角色。有一个拼贴画的小图片广告。她正在推广一个产品就是以她的名字命名。她还穿着产品所示一个更专业的调味酱。在这里生活的女性是描绘的平衡。她的姿势是舒适和微笑。她也似乎在控制的情况下。这个描述非常大大不同于图片2,女性的权力被刺耳的颜色显示。这里的颜色更逐步调整。虽然这描述是一个自然的写照,它仍然没有反映出普通女性。它显示了更多的精英生活。瑞奇劳伦的头发,皮肤和衣服不是普通女性的描写的。
女性特征
The product being advertised for is Ralph Lauren’s handbag called the ‘Ricky Bag’. Here the promoters in the advertisement are that Ralph Lauren and his wife Ricky Lauren. Here Ricky Lauren is shown to be in her normal life. She is shown with her husband in a more family oriented role. There is a collage of smaller pictures in the advertisement. She is promoting a product that is named after her. She is also shown wearing the product in a more professional dressing. Here the balance life of women is portrayed. Her poses are comfortable and shown to be smiling. She also appears to be in control of the situation. This portrayal is very drastically different from Picture 2 where women’s power is shown by jarring colors. Here the colors are more gradually adjusted. Though this portrayal is a natural portrayal, it still does not reflect the average woman. It shows a more elite life. Ricky Lauren’s hair, complexion and dresses are not depictive of the average woman.
