一项分析显示,成功的品牌创新营销策略的结果,这些回报客户保留的形式以及收购。在这种情况下一个最近的例子是苹果公司(Apple Inc .)的研究已经证明,获取一个新客户的过程可以是昂贵的五倍的钱花对满意现有的一个。事实上,据估计,成本大约是16倍,新获得的客户盈利能力呈现相同的强度已经丢失的客户。简而言之,它可以被称为客户保留应该更多的强调,而不是只专注于客户的吸引力。营销因此被认为是一个创新的过程,永远存在于未来。它不是一次性的过程,努力专注于开发品牌忠诚度只有一段时间在消费者的心目中。
An analysis reveals that successful brands have been the outcome of creative marketing strategies and these pay off in the form of customer retention as well as acquisition. A very recent example in this case is that of Apple Inc. Studies have proven that the process of acquiring a new customer can be five times more costly than the money which is spent towards satisfaction of the existing one. In fact, it has been estimated that the cost is about sixteen times higher to get a newly acquired customer render the profitability with the same intensity like that of the customer who has been lost. In short, it can be termed that customer retention should be more emphasized on rather than focusing on customer attraction only. Marketing is thus regarded as an innovative process which exists indefinitely in future. It is not a onetime process whose efforts focus on creating brand loyalty only for some time in the consumer’s minds.