虽然个别公司的销售依赖于特定产品,整体行业需求是由总体经济趋势,包括个人可支配收入的变化,消费者信心,和消费者支出。经济繁荣时期,例如,消费者更倾向于更新自己的衣橱,一时兴起买最新的时尚,或大肆购买奢侈品。(他们,1994)在经济衰退期间,消费者倾向于回避奢侈品,推迟购买服装和鞋类,不是绝对必要,或补充他们的衣柜与廉价的物品。人口增长和人口趋势也影响需求。显然,当的人数上升,总体对服装和配件的需求也是如此。然而,与英国人口增长only1%每年增长的公司在这个行业正在寻找海外机会。经济增长将在亚洲尤其引人注目。根据世界银行的数据,有超过6亿人在东亚将获得足够的被认为是中产阶级,到2030年,仅在1亿年超过1亿。(库珀,2008)明年年底预计开3家4 q的10。下一个拥有并经营着商店在美国高档购物区,包括街道、地区购物中心,和数量有限的出口位置。下的品牌零售商店提供各种各样的产品和服装,包括它的其他许可产品符合简单的可访问性一个屋檐下。相比之下,更大的百货商店,主要关注的是牛仔布生产线的一部分。一个典型的品牌零售商店范围从1700到2500平方英尺,强调公司的独特的“马里布hippy-bohemian别致”的形象和感觉。通过第三方电子商务销售管理委员会交流销售操作下一个品牌牛仔裤”网站。他们接受和履行客户订单从一个配送中心,寄售商品在哪里举行。2010年截至9月30日的季度,销售从消费者直接段增加了42.0% y / y 4630万美元,占公司总营收的49.9%。同店销售额增长9.0%从3 q ‘ 09的水平。
While individual companies’ sales depend on the specific products they offer, overall industry demand is driven by general economic trends, including changes in disposable personal income, consumer confidence, and consumer spending. During periods of prosperity, for example, consumers are more inclined to update their wardrobes, buy the newest fashions on a whim, or splurge on luxury items. (Creswell, 1994) During recessions, consumers tend to shy away from luxury goods, postpone apparel and footwear purchases that are not absolutely necessary, or replenish their wardrobes with inexpensive items. Population growth and demographic trends also influence demand. Obviously, when the number of people rises, so does overall demand for apparel and accessories. However, with the UK population growing by only1% per year, companies in this industry are looking overseas for growth opportunities. Economic growth will be particularly dramatic in Asia. According to the World Bank, more than 600 million people in East Asia will earn enough to be considered middle class by 2030, up from just more than 100 million in 2000. (Cooper, 2008) NEXT expects to open 3 more stores by the end of 4Q’10. NEXT owns and operates stores across the United States in upscale shopping areas, including streets, regional malls, and a limited number of outlet locations. The branded retail stores offers an assortment of NEXT’s products and clothing, including its other licensed product line with easy accessibility under one roof. This compares to the larger department stores which primarily focuses on the denim part of the product line. A typical branded retail store range from 1,700 to 2,500 square feet and emphasize the company’s unique “Malibu hippy-bohemian chic” image and feel. E-commerce sales are managed through a third-party in exchange of commission on sales for operating the NEXT Brand Jeans’ website. They accept and fulfill customer orders from a distribution center, where merchandise is held on consignment. For the quarter ended September 30, 2010, sales from the Consumer Direct segment increased 42.0% y/y to $46.3 million and it represented 49.9% of company’s total revenue. Same store sales were up 9.0% from their 3Q’09 levels.