This report documents the research whose primary aim was to gain insights about the relative ranking and image of the various beer brands in the minds of the consumers and is thus based on qualitative data. The questionnaire method was used to gain insights about the brand popularity of Tsingtao Beer.This report presents a documentation of the research which was conducted to analyze the differentiating branding strategies which have been deployed by Tsingtao Brewery that have contributed to its success and has made it a global brand which is well respected and demanded in Chinese as well as overseas markets. The art of delighting customer requires the fulfillment of the three levels of needs which are classified as secret, unstated and delight needs. Consequently, the marketing efforts can be categorized into the three classes of:The Financial Connotations of the brand asset: One of the primary factors that sustain and generate business for the company pertains to branded business along with goodwill which is generated. The end user would be willing to pay brand premium only on account of the perceived value of the brand in the eyes of the customer and this differentiation aspect leads to generation of revenues for the company as shown in the following diagram.