商品推销
通过乔布斯的传记可以与许多商业成功发生但有一件事使工作不同于其他任何商业成功是知识产品的公司。乔布斯是苹果的所有产品背后的创新者。约翰·埃克斯在IBM是聪明,口才和一个模范推销员但与他唯一的缺点是,他对产品一无所知。同样是施乐公司的情况。所以它是非常重要的一个真正的公司,持续超过十年或二十年。当前商人自称企业家但他们实际上做什么是推出一个启动,然后把它卖给一些巨人。
商品推销
Through the biography of Steve Jobs one can relate many business successes which happened but one thing which made Jobs different from any other business success was the knowledge about the product which the company made. Steve Jobs was the innovator behind all Apple’s products. John Akers at IBM was smart, eloquent and an exemplary salesperson but the only drawback with him was that he knew nothing about the product. Same was the case with XEROX. So it is very important to make a real company which lasts for more than a decade or two. The current businesspeople call themselves entrepreneur but what they actually doing is to launch a start-up and then to sell it off to some giant.
