社会媒体
社会媒体是把概念和想法做必要的老百姓和战略沟通有效。但是,仍然是一个问题是议事日程或想法的方式被不同的部分。本研究的目的是确定在何种程度上战略沟通的基本理念或议程被人们来自社会的不同部分,也如果组织投资大量的社交媒体战略沟通能够达到正确的受众和获得正确的社会资本保持账户的风险敏感的平台。”另一个参与者不同于组织,因此方法和介质以及策略有什么不同”(2013年花环,pp.67)。
研究说,世界各地的用户有多个概要文件和在社交媒体网站的账号。人们都想在网上匿名访问的信息。因此观众我们正在努力目标可能有很多人不可能存在于现实。努力在这种情况下可能会被证明是浪费。同样一方面来自一个非真正的来源的信息可能不是由所有用户标识和用户可能被诈骗和技巧。
Social media
Social media is doing the needful in bringing up concepts and ideas to the common people and making the strategic communication effective. However, what still remains a question is the way the agenda or idea is perceived by different section of people. The purpose of this research is to identify the extent to which the basic idea or agenda of strategic communication is perceived by people coming from different sections of the society and also if the organizations investing a great deal in the social media for strategic communication are able to reach the right audience and earning the correct social capital keeping in account the risk of the sensitive platform. “The stakeholders differ from organizations to another and hence the methods and medium as well as the strategies have to differ” (Leiss, 2013, pp.67).
Studies tell that the users across the world have more than one profile and accounts on the social media sites. People want to access the information anonymously over the Internet. Hence the audience we are trying to target might possess a lot of people who might not exist in reality. The efforts in such case might be proved as wasted. On the same hand the information coming from an unauthentic source might not be identified by all the users and the users might fall prey to the scams and tricks.
