市场分析

市场分析
1。行业竞争对手:在日本,索尼、东芝和其他跨国公司的主要竞争对手。(1999年Menon)他们是大公司丰富的技术和财政资源。在其他国家许多当地的球员和其他跨国公司的主要竞争对手。Elecdyne必须识别所有行业竞争者的商业计划。
2。潜在进入者:一个新的市场巨大的潜力可能会吸引其他的市场参与者。(1999年Menon)很多本土企业和跨国公司才能进入市场。Elecdyne必须准备进入新市场参与者的策略来处理效果。
3。替代品:电子产品变化非常快。他们是时尚和时尚。电脑系统不一样受欢迎的今天,他们在过去的。CRT电视和显示器的趋势,TFT时尚和等离子体是未来。Mp3播放器正在取代了Ipod和笔记本电脑被Ipad取代。因此替代品错误线程和Elecdyne必须有一个策略来处理这些替代品的影响。
4。供应商:Elecdyne供应商提供项组件并不是唯一的供应商,但公司也给予使用许可技术供应商。Elecdyne完全依赖于这些公司的技术和原材料。它需要非常仔细地管理供应商。
5。买家:购买者驱动市场的需求和讨价还价的权力。不同的市场表现出不同买家的行为和特征。买家和政府机构规模可以便宜很多。同时公司可以得到好交易的买家。
市场分析
1. Industry Competitors: In Japan, Sony, Toshiba and other multinationals are the major competitors. (Menon,1999) They are big companies rich in technology and financial resources. In other countries many local players and other multinational companies are main competitors. Elecdyne will have to identify all industry competitors to make business plans.
2. Potential Entrants: A new market with huge potential may attract to other market players. (Menon,1999) So many local players and multinational company can enter into market. Elecdyne must have to prepare strategy to handle effect of entering new market players.
3. Substitutes: Electronic items change very fast. They are fashion and more often fad. Computer systems are not as much popular today as they were in past. CRT TV and monitors are out of trend, TFT is fashion and Plasma is the future. Mp3 players are being replaced by Ipod and laptops are being replaces by Ipad. So substitutes are bug threads and Elecdyne must have a strategy to handle the effect of such substitutes.
4. Suppliers: For Elecdyne vendors supplying item components are not the only supplier but companies giving license to use technology are also suppliers. Elecdyne is fully dependent upon such companies for technology and raw material. It needs to manage it suppliers very carefully.
5. Buyers: Buyers drive the market by their demand and bargain power. Different markets show different behavior and characteristics of buyers. Institutional buyers and government can bargain a lot by their scale. At the same time company can get good deal by such buyers.

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