Microsoft offers a broader range of products and there few substitutes are available in the market. But, talking about the company’s core products such as operating systems, Ms-office software package, Internet explorer, SharePoint, etc), there are low threat of substitutes. Even if there are some products in the market by Apple, Linux, consumers always prefer for MS products due to the low price availability and easy to access. Company has very low threat in the industry for its Operating systems. Company has standardized the industry successfully to rely on Microsoft products while decision making process for its competitors. This situation makes a real no close substitutes.