There is the notion of self-preservation in the free market theories and in the capitalistic markets. The pricing schema is this system that is based on the manufacturing costs, supply, demand and the brand image of the products. This is the modern system of pricing.
However, the theories of Marx and socialism which have been proposed state that there must be factoring in of the labour hours into the production. Apart from this, the use of common resources and the depletion of the resources are espoused by Hardin. He stated that these must be factored into the price point.
Ultimately, the price of the product is a cumulating of all these factors. The pricing of the product is in reality the use of resources, man power and the free market principles (Hayek, 2011). These are the main factors that need to be considered while pricing a product.
It can be deduced from analysis that the current pricing of the products is based on the supply, demand of the product, consumer needs and competition. The companies do not factor or lower the costs of labour and utilization of common resources to increase their production. This also denotes that apart from the self-preservation of the company and its investors there must be factoring in of employees and the utility of natural resources that are found to exist in the process.