新西兰大学论文：社交媒体营销的有效性
互联网是一种全世界24小时都能看到的东西。由于世界各地的时区不同，互联网没有一刻会停止工作。每个人都在使用互联网。无论是电脑还是手机，每个人都在如此规律地利用这种兴趣，以至于社交媒体营销在当今世界比以往任何时候都更有意义(达尔，n.d.)。当你看到普通男性消费者使用如此多的互联网时，你可以确信，由于潜在男性消费者浏览网站的频率比其他任何营销渠道都高，消费者的曝光率也更高。这也有助于评估社交媒体营销的有效性。
社交媒体营销通常比当今世界的任何其他营销方式对人们产生更大、更广泛的影响。当通过社交媒体营销进行品牌识别时，它能更好地接触到潜在的男性消费者。通常，品牌识别也伴随着类似社区或类似类型的购买者之间的识别。当他们确定某个产品或服务正在作为社区需要的产品或服务进行营销时，信息就会传递给另一个社区。类似的买家或社区之间的媒体在互联网上，这有助于评估这种营销的有效性类似的方式，它已被提到上述(华盛顿和米勒，n.d.)。
Internet is something that is viewed around the world round the clock. There is not a moment when the internet stops working owing to the different time zones across the world. Everyone is using the internet. Whether it is the computer or the mobile phone, everyone uses the interest on such a regular basis that social media marketing makes more sense in today’s world than it could have ever made (Dahl, n.d.). When one sees that the common male consumer uses so much of the internet, one can be assured that the exposure of the consumers are more as the websites are viewed more frequently by the potential male consumers, than any other source of marketing. This also helps in the evaluation of the effectiveness of social media marketing.
Social media marketing usually makes a bigger and wider impact on people than any other method of marketing in today’s world. When brand recognition takes place via social media marketing, it reaches out to the potential male consumer in a better way. Usually, brand recognition is also accompanied by recognition among similar communities or the similar kinds of buyers. When they identify something that is being marketed as a product or a service that this community would need, the information is passed to another. The media amongst the similar buyers or communities on the internet which helps in evaluation of the effectiveness of this kind of marketing similarly the way it has been mentioned above (Washington and Miller, n.d.).
新西兰大学论文 ：社交媒体营销的有效性
当人们不得不将注意力转移回正在讨论的话题上时，涉及到不同的方法，即“评估社交媒体营销的有效性，以吸引男性消费者购买”。简而言之，我们需要展示的是如何准确地发现社交媒体营销是如何吸引男性消费者的，以及如何有效地吸引男性消费者。纵观全球，今天的世界也注意到，女性是消费者中较弱的一部分，父权制实际上统治着某些重要和主导的部分(Tungate, 2008)。这仅仅意味着，与女性地区相比，全球范围内更广泛的男性地区可以上网。这不是说几个发达国家，而是说整个世界。这使得在讨论主要问题时更容易决定所需的方法，其中一些重要的方法是:
很容易就能发现哪些网站和应用程序是由男性消费者使用的，以便与这些网站合作使用社交媒体营销技术。这可以很容易地瞄准男性消费者，也可以发现社交媒体营销是多么有效(Evans, 2008)。
另一种方法是通过与观众和消费者的联系来了解他们需要什么。在简单的调查中，必须与消费者建立联系，以了解他们对这种营销的看法，以及这种营销有多有用。
社交媒体吸引了社会的大部分人，但像Facebook这样的特定网站在全球拥有最多的用户。它不仅可以作为一种社交媒体营销的方法，也可以作为一种方法来发现它是多么有效(Dines和Humez, 2011)。
There are different kinds of methodologies involved when one has to divert the focus back on the topic which is being discussed, namely, ‘To evaluate the effectiveness of social media marketing to attract male consumers for buying’. In simple words, what has to be presented is how exactly one can find out how the social media marketing is attracting the male consumers, and how effectively it is to do it. When taken a glance across the globe, it has been noticed in today’s world too that females are the weaker section of the consumers and that patriarchy actually rules certain important and dominant parts (Tungate, 2008). This simply means that a wider male section across the world has access to the internet in comparison to the female section. This is not speaking about a few developed countries but the world at large. That makes it easier on deciding the methodologies which would be required when addressing the main point of discussion and some of the important methods are:
It can be easily found out which websites and applications are used by the male section of the consumers in order to use the social media marketing techniques in collaboration with those websites. This can easily target the male consumers and also find out how effective social media marketing is (Evans, 2008).
Another thing is used when finding out what is required by connecting to the audience and the consumers. In simple survey, the connection has to be made with the consumer in order to find out what they think about this kind of marketing and how useful this can be.
Social media draws a major section of the society but certain specific sites like Facebook is something that has maximum number of users around the globe. Not only can it be used as one of the methods of social media marketing but can also be used as a method to find out how effective it is (Dines and Humez, 2011).
