These companies are not well served by marketing single sized food packaging to families. The proper marketing recipients of single sized food packaging should be individuals. Individuals without families are more prone to buying single sized food packaging because if they buy food packaged in family sized packaging all the extra food goes to waste. On the other hand families find it much more expensive to buy single sized food packaging. They are much better off buying family sized food packages. Many brands offer single sized food packages that contain similar products, for this reason many people buy solely on price while other buy based on brand. Those who buy based on price don’t care much about what brand the product is or whether it tastes different from the other. Those who buy based on brand do so because that’s the product their mind refers to when grocery shopping.
Thus the best technique when marketing single sized food packaging is controlling price. If it’s cheaper consumers are more likely to buy it. Another important factor is advertisement. Advertising should be done to the extent that the name of your brand is hammered home to customers. So that when they go shopping the first name that comes to mind is the name of your brand. Consumers are more likely to buy a product whose brand name they recognize because it feels more familiar to them. So at the end of the day marketing single sized food packaging comes down to controlling price and repeated advertisement.
The case is the same when it comes to food packaged in single sized packaging. The different segments of the population have different needs. Single sized food packaging appeals to young singles that never have time to prepare a meal from scratch. Thus this should be marketed to singles. If families were to start consuming single sized meals they would find it much too expensive. There are many more reasons for the differences in preference between the two household stages. However, the point is that companies would find that they are marketing more effectively if they were to target young singles when marketing food in single sized packaging. In conclusion, it doesn’t matter whether the discussion is centered around marketing strategies for family sized cars or for single sized food packaging. The fact of the matter remains that segmentation is the single greatest marketing strategy.