新西兰代写assignment 品牌国际化

新西兰代写assignment

Moreover, brand internationalization is an expensive strategy as there is a risk that if the new brand does not meet the expectations of the consumers, there are chances of brand value dilution of the corporate brand, which can have a negative impact on the sales of other brands. This should be avoided by researching the international market and accordingly, adapting the product and the brand to meet the tastes, preferences and the cultural attributes of the target international market. The international branding strategy should be tailored as per the local values and cultural attributes of the international market segment and must take into consideration linguistic challenges and consumer’s perceptions of different markets.

新西兰代写assignment 

此外,品牌国际化是一个昂贵的策略是有风险的,如果新的品牌不满足消费者的期望,有品牌价值的企业品牌稀释的机会,这会对其他品牌的销售的负面影响。这应该是通过研究国际市场,因此可以避免的,适应产品和品牌来满足口味,偏好和目标国际市场的文化属性。国际品牌策略应针对按当地的价值观和对国际市场的文化属性,必须考虑语言的挑战和消费者的看法,不同的市场。

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