- Globalization Phase (1998-2005): In the 21st century, the brand used the globalization opportunity and started to earn from foreign exchange by leveraging lower product costs and functioning as an original equipment manufacturer. The company exported all its products to foreign countries at a cheaper rate and made its appearance in the market globally. The main feature of this phase was the implementation of globalization strategy in three steps. First is to enter into international main stream market. Second is to utilize main sales channel to deeper market penetration and finally to establish Haier as an internationally recognized global brand. The achievement in this phase was that they established six key regional markets at North America, Europe, Middle East, Africa, Asia Pacific and South Asia, respectively.
我。全球化阶段（1998-2005年）：在21世纪，品牌全球化的机会，并开始赚取外汇，，利用降低产品成本和功能的原始设备制造商。该公司在其所有的产品出口到国外，成本下降，其外观在全球市场。这一阶段的主要特点是实施全球化战略的三个步骤。首先是进入国际主流市场。二是利用主要的销售渠道，更深入的市场渗透，并最终建立海尔作为一个国际公认的全球品牌。在这个阶段的成果是，他们设立了六个重点区域市场，分别在北美，欧洲，中东，非洲，亚太地区和南亚。
