When news flashes across the world in micro seconds and people have the choice of tuning in or tuning out to their favorite site, it becomes imperative to study the world’s behavior patterns, especially in the light of the informed choices being exercised by them during all hours of day and night. These behaviors and what brings about their perpetuation needs to be studied minutely to better understand the mechanisms of decision making that are at play. The coordination of the media as an opinion generator and the cyber world programming of the people’s choices are the moving forces that determine how and why people behave in the way they do (Hayles,1999).
They also give an idea of what are the influences that drive the decisions that people come to and how they in turn influence the fortunes of the leadership and those at the helm of affairs of any country. The ability of people to discuss and share all sorts of information on the net and to be able to air their opinions with impunity is a great freedom which has been denied to a large number of people in many parts of the world. Whether it is the treatment meted out to women in conservative societies or it is the matter of honor killing of men and women in certain areas – the digital phenomenon is a powerful tool for the individual on the one hand and the community or entire group of people on the other