新西兰代写

  1.  Diversification Development Phase (1991-1998): By the early 1990’s the company observed that other companies of China were not able to meet the demand of the customers and were also not meeting the consumer’s expectations. So Haier decided to diversify its business. In the diversification strategy, the company expanded their brand beyond refrigerator and adding washing machines, air conditions and other items of its product line. Before launching any home appliance the company did a research and asked the problems of the consumers. With the gathered data they analyzed and interpreted it into meaningful information. The main feature of this phase was that Haier moved from a single product line to multiple product lines and expanded their brand to include both brown goods as well as white goods. Thus, Haier achieved the number one position in home appliances brand in China.

 

 

新西兰代写

我。多元化的发展阶段(1991-1998年):20世纪90年代初,该公司发现,中国的其他公司无法满足的客户需求,也不能满足消费者的期望。因此,海尔决定将其业务多元化。该公司在多元化战略,扩大自己的品牌之外冰箱,加入洗衣机,空调器和其他物品,其产品线。在启动任何家电公司做了研究,并要求消费者的问题。他们收集到的数据进行分析,并把它理解成有意义的信息。这一阶段的主要特征是,海尔从一个单一的产品线,多条产品线,扩大了自己的品牌既包括黑色家电和白色家电。因此,海尔的家电品牌在中国排名第一的位置。

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