Young singles will buy these single packaged foods because it is a convenient once serving product. This demographic of customers would rather not spend time on cooking meals from scratch, rather, they like having meal size servings that are ready to consume. Younger people have less time to prepare meals and prefer quick alternatives to cooking, since fast food is considered unhealthy, many people have turned to healthy food that has been packaged according to meal size.
This product should not be targeted at people with families because it is not very cost affective. Feeding a family single sized portions will cost significantly more than cooking, or buying precooked food in bulk. Therefore, smaller packages are not suitable for larger household and for these reasons; they will not buy such products. Furthermore, families want food that will cater to both adults and children. This means that they cannot buy single packaged food items alone, as they are usually meant for adults.
It is clear from how much people spend on food that they prefer convenience if it is not at a very high premium. Singles and married couples without children are the target demographic for single packaged foods because it is worth spending less time making food for the slightly higher price. This means that the perceived value is higher for such products because they save time and effort needed to cook foods bought in bulk. People with families will not buy these products as it does not serve the purpose of providing nourishing food for everybody in the family. For this reason, the perceived value for this demographic is much lower than other available alternatives – causing a reduced number of sales for this market segment.
单身的年轻人会买这些单一的包装食品，因为它是一个方便的一次服务产品。这种人口统计学的客户不想花时间做饭从无到有，相反，他们喜欢吃大份，准备吃。年轻人要做饭的时间少，更喜欢快速的替代品来做饭，因为快餐是不健康的，很多人都把健康的食物，已经根据用餐大小包装。
本产品不应针对人的家庭是因为它不是很费情感。养活一个家庭的单一尺寸的部分的成本将大大超过煮，煮或购买散装食品。因此，小包装不适合于大家庭和这些原因；他们不会购买此类产品的。此外，家庭想要的食物，满足成人和儿童。这意味着他们不能买单包装的食品，因为他们通常是为了成人。
很明显，人们花在他们喜欢的方便，如果不是在一个非常高的优质食品。单身和已婚无子女的夫妇是目标人口单包装食品，因为值得略高的价格使花的时间少的食物。这意味着，感知价值较高的产品是因为他们将需要的烹饪食物买散装的时间和精力。有家庭的人不会购买这些产品，因为它没有提供营养的食物为家庭中的每个人的目的。为此，感知价值这一人口比其他可用的替代品–造成这一细分市场的数量减少销售低得多。
