本篇文章主要讲的是了解苹果的财务健康趋势，为了了解苹果财务健康的主要趋势，分析了苹果基于市场的比率。这些也被称为估值比率，它们被用来衡量与特定索赔所有权有关的缺陷或资产的性质。这些包括价格对收益、价格对营业利润、价格对销售和价格对账面价值。苹果公司(Apple Inc.)开始变得极其乐观，认为该组织将在2016年达到市场资本万亿美元(苹果公司2014年年报)。本篇新西兰代写文章由新西兰第一论文Assignment First辅导网整理，供大家参考阅读。
For understanding key trends in the financial health of Apple, the market- based ratios of Apple have been analyzed. These are also referred to as valuation ratios and they are supported in measuring the nature of a flaw or an asset in association with ownership regarding a specific claim. These are inclusive of Price to Earnings, Price to Operating Profit, Price to Sales, and Price to Book Value.Apple Inc. has started to grow extremely optimistic that the organization will be hitting a market capital of trillion dollars in the year 2016 (Apple Annual Report, 2014).
There have not been many major upgrades of rating to the stock of Apple irrespective of the surpassing earnings, expectations and revenues of Apple. However, several brokerages have been raising their targets of price that ends up raising the target to 195 dollars from 180 dollars. This provided an implication for the 1.1 trillion dollars of market capital by the next financial year. According to Brian White, a Cantor analyst, Apple is going through a super transformational cycle, reiterating the rate for purchasing the stock. Not only the cycle of iPhone can be seen as strong, Apple Watch has turned out to be one of the best new products in the history of Apple being sold in all of its target market. While there have been impressive sales of iPhone, a stronger near-term growth can be expected highly factored from the current valuation of Apple above. In the recent trading times, there had been a fall in the value of Apple’ shares by 0.7 percent causing the company to come done by 131.74 dollars (Apple Annual Report, 2015). The company has been up by almost 55 percent since the last 12 months, in comparison with a 10 percent rise in the Industrial Average.
As the stock value of Apple has been continuously hitting new highs, it is worthy enough to consider it or not the stock has started to get closer to fair valuation, or there is some evidence of overvaluation.For understanding the overall potential of Apple in the market, it is important for considering the recent trends of growth, the current competitive position, and health of the key markets of Apple (Apple Annual Report, 2012). When considering the competitive position of Apple, the power of pricing can be seen as excellently representing the strong current position of the company among the customers and the competitors. The incredible view of Apple’s pricing power is well evident. Hence, while the entire market of smart phones and other technologies have been struggling with the issue of pricing, Apple is enjoying a competitive edge with only few risks. It combats the proliferation of competition with cheap value.