Relationship between cohesiveness and performance
a) Stage of Evolution: There are four evolution phases of Haier which are as follows. (www.haier.com.cn)
i. Brand Building Phase (1984 – 1991): In this phase, Haier established a “brand building strategy” and a “Zero Defect” quality standard. At this phase, the goal of this company was to focus exclusively on the production of refrigerators. The company was able to accumulate valuable business and management experience. This experience allowed the company to build a management model which could be used with future business units. The achievement of Haier was that, it was able to transform itself from a small factory operating at an annual loss of nearly RMB 1,470,000 into a number one refrigerator brand in China.
我。品牌建设阶段（1984年 – 1991年）：在这一阶段，海尔建立了“品牌建设战略”和“零缺陷”的质量标准。在这个阶段，该公司的目标是专注于生产冰箱。该公司能够积累宝贵的业务及管理经验。这方面的经验使该公司可用于未来业务单位建立的一种管理模式。海尔的成就，是，它能够把自己从一个小厂的经营成一个冰箱品牌在中国每年损失近人民币1,470,000。