组织、非政府组织以及公众人物已经开始建立他们的公关策略围绕这些社交媒体和专业人士更新自己在构建社会资本的公司,同时与他们的竞争对手。社交网站还精心组织的平台,帮助他们达到普通人的最好的方式。然而这一策略并不总是适合每个人。这是一个已知的事实,社交媒体已经成为最强大的工具与大型群众交流在很短的时间,但是我们必须保持在账户信息的有效性和真实性提出虽然在社交媒体进行沟通。我们要确定是否我们正确的受众和目标是选择一个正确的平台传播的基本思想。研究已经证明有一个社交网站之间的联系和组织的社会资本收入
The organizations, NGO’s as well as public figures have started building their PR strategies around these social media and the professionals are updating themselves in building social capital for their firms and at the same time competing with their opponents. The social networking sites also have crafted the platforms for the organizations to help them reach the common people in the best way possible. However the strategy has not always worked for everyone. It is a known fact that social media has become the most powerful tool for communicating with large masses over a short period of time, however we have to keep in account the effectiveness and authenticity of the information being put forward while communicating it over the social media. What we have to identify is whether we are targeting the right audience and choosing a correct platform for propagating the basic idea. Studies have proved that there is a connection between the social networking sites and the social capital they earn for the organizations
