Promotion: This is an important attribute of the branding strategy as the brand is an innovative concept and effective promotional strategies are needed to enhance its mass coverage and reach. Initially, the company should opt for those routes that have high coverage like paper & online advertisements, hoardings, pamphlets, etc.
Moreover, in crowded places, the company can also organize competitions in which it distributes free samples and in return, asks the consumers to fill the short feedback questionnaire (orally or in writing). This can help to get valuable consumer feedback which can be incorporated in the branding strategy of the company in the future. Such visibility promotion strategies help to effectively promote the brand.
The brand can also capitalize on its offering’s healthiness by communicating messages like ‘an ideal gift for the ones you care for’. These messages serve a dual purpose as they communicate the healthiness attribute of the brand while also suggest alternative uses of the product. Thus the main aim of the branding strategy is to differentiate the brand in this highly competitive marketplace amidst the clutter of other brands, by making it both visually and intrinsically superior as well as unique in contrast to other competing brands (Kotler, 2003). The focus of the branding strategy must be to stress on the differentiating features and competitive advantages of the brand so that the consumers perceive it as value adding.
推广：这是品牌战略的一个重要的属性作为品牌是一个创新的理念和有效的促销策略需要提高它的质量，达到覆盖。最初，公司应该选择那些路线，如纸和在线广告，广告牌，宣传小册子，覆盖率高，等。
此外，在拥挤的地方，公司也可以组织比赛，分发免费样品和回报，请消费者填写短反馈问卷（口头的或书面的）。这可以帮助获得宝贵的消费者的反馈，可以引入品牌战略对公司的未来。这样的知名度提升的策略有助于有效地促进品牌。
品牌还可以利用其提供的健康传播这样的信息“你关心的是一个理想的礼物。这些信息用于双重目的他们沟通品牌的健康属性同时也建议的产品选择使用。因此，品牌战略的主要目的是区分品牌在竞争激烈的市场中其他品牌的杂波，使它在视觉上和本质上以及与其他竞争品牌独特的（科特勒，2003）。的品牌战略的重点应力对鉴别特征和竞争优势的品牌使消费者将其作为价值增加。
