本篇新西兰代写-Maltra食品讲了在澳大利亚，Maltra食品公司是一个重要的可可和可可产品销售商。Maltra Foods产品的消费者既是个人消费的个人消费者，也是生产其他糖果产品的企业。根据地理位置的不同，消费者可以分为澳大利亚的北部、南部、东部和西部，这样就可以对每个细分市场分别采取更加集中的营销方式。本篇新西兰代写文章由新西兰第一论文 Assignment First辅导网整理，供大家参考阅读。
This form of segmentation may be used here for the consumers of Maltra Foods. The cocoa market is a rewarding one and key product innovations are sure to increase the share of the players in the market. Within Australia, Maltra Foods is a significant seller of cocoa and cocoa products. The consumers of the products of Maltra Foods are both individual consumers for their personal consumption as well as other businesses who use it for manufacturing other confectionary items. On the basis of geography, the consumers can be divided into the northern, southern, eastern and western parts of Australia so that a more focussed approach to marketing may be done for each segment separately.
Maltra has three main products. Owing to its success, the consumers may also be segmented on this basis. That is the consumers of cocoa powder, cocoa butter and cocoa liquor. Even though there may be certain overlaps in the segment since the consumers of cocoa powder may also consume butter and liquor, we may approach each segment separately.
The segmentation applicable to this case which shall be discussed in detail here is the division by application. The uses of cocoa and cocoa-based products are many and based on the application; the requirements of the consumers also vary. The main applications are in confectionary, food and beverage, pharmaceuticals and cosmetics.
Cocoa is helpful in treating many ailments like cholesterol, high blood pressure, constipation, obesity, asthma, diabetes, fatigue, cancer of certain types and certain neural disorders. It is also useful for the quick healing of wounds, skin care and the improvement of the health of the brain and heart. It also acts as a supplement to certain deficiencies like copper and also possesses properties to enhance moods.
Further, solid cocoa and cocoa butter are rich antioxidant sources and have also proven to decrease the risk of heart diseases. Overall, cocoa can be said to have a large application in the pharmaceutical sector.
Cocoa is also a significant ingredient in many applications in the cosmetic field. Cocoa butter is seen in most of the products of natural skincare. On account of its hydrating and moisturising qualities, it is apt for use in lip balms, soaps and body butters. It is also used in anti-ageing products. There are also wider ranges of applications in the cosmetic field which Maltra Foods can capitalise upon.
The cosmetic industry in Australia sells a numerous number of brands and has grown diffidently in the past ten years the industry. Consumers have also started to spend largely on cosmetics and related care products which is a positive indicator. The advancements in technology have been a key force driving the market, since the willingness of the consumer to spend more and experiment on a range of intricate products and complexly formulated creations has increased the environment favourable for brands venturing into it. Further, there has been a fusion of this into the eco-friendly production options which have also inspired the demand (Wiersema, 2013). The revenues of the cosmetic industry are forecasted to grow at 2.1% annually.
The statement for segmentation is as follows – “To target the cosmetic market for the sale of cocoa and cocoa butter to be used in their products, Maltra Foods produces the highest grade of cocoa and cocoa based products in Australia.”