The social environment of the country provides positive outlook for the demand management of the company. UK has a strong sporting tradition which allows the company the scope to reach out to high number of potential consumers. The recent success of United Kingdom in Olympics, 2016 shows the rich sporting traditions which the country enjoys . These kinds of rich sporting traditions ensure that the company would be ready and geared for the management of the demand for the company’s products.
The technological environment of the country is quite competitive and it creates additional pressure on the company. It is imperative for Nike to consider the fact that UK is increasingly becoming a technology hub. “In last year, eight UK tech businesses have reached a valuation of at least $1bn” (Heath, 2015). This clearly indicates that the management of the technological environment for Nike is likely to be tough. As UK attracts businesses from the global scale, there has been a lot of innovation in the technology by the competing rivals which makes the technological change an imperative aspect for the management of the business of the company 。
Operating in United Kingdom would open immense opportunities because of its beneficial legal environment as the country has non-interventionist policies for trade and commerce. Removal of tariffs, developing trade pacts for free trade agreement between major countries of the world, encouraging overseas companies to set up businesses in UK have been the hallmark of the legal system of UK. This creates an open environment for the growth of the opportunities for Nike (Gov.uk, 2016). Using the trade agreements and open legal bossiness policies of the nation it can explain its business. There has been uncertainty regarding the ways in the legal conditions that would emerge because of the delinking of the businesses based in United Kingdom with European Union. It provides protection to the rights of the businesses and creates opportunities for fair competition laws and norms.