新西兰代写作业:HMV的品牌认知度和形象发展

新西兰代写作业:HMV的品牌认知度和形象发展

随着技术的进步和互联网的革命,由于信息获取的增加,购买者的议价能力也越来越强(Geis, 2014)。

整个唱片零售行业正在向在线唱片零售行业转型。因此,实体店格式中的条目没有任何优势。因此,对于音乐零售商来说,机遇就在于基于网络的音乐销售。虽然进入门槛较低,但与HMV相似的品牌认知度和形象发展是至关重要的。

新西兰代写作业:HMV的品牌认知度和形象发展

互联网和技术的发展导致了消费者对mp3音乐格式的需求增加,而cd和dvd的需求也减少了,而这是之前音乐行业主要的销售部件。因此,替代品的威胁更大,因为音乐以紧凑的形式呈现,零售商正专注于提高他们的服务,以满足客户的喜好。

新西兰代写作业:HMV的品牌认知度和形象发展

Buyers have high bargaining power as the advancements of technology and revolution of internet has resulted in the shift of this power from the retailers to the customers due to increased informational access (Geis, 2014).

The entire industry of records retail is shifting and converting into the online counterparts. Hence, the entry within the brick and mortar store format does not hold any advantages . Therefore, the opportunity for the retailers of music lies in online based music sales. The barriers to entry are less but it is essential that strong brand recognition and image is developed similar to that of HMV.

新西兰代写作业:HMV的品牌认知度和形象发展

The growth of internet and technology has resulted in the increased demand for the mp3 music formats by the customers and the demand for the CDs and DVDs have reduced which were the major selling components in the music industry previously . Hence, the threat of substitute is higher as music is present in compact forms and the retailers are focusing on enhancing their service offering to match the preferences of the customers.

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