在回答手机是否长期使用的问题时，参与者回答说，那些拥有I-phone 6的人从第一款手机上市以来就一直在使用I-phone。90%的参与者同意，那些第一次购买I-phone的人总是对购买该手机的下一个版本抱有极大的热情，即使它意味着在6个月内购买该手机。在购买时，参与者回答说，他们会看它的品牌、特点以及该公司在市场上宣传自己的方式。从这个角度来看，很明显I-phone拥有客户想要在他们的产品中获得的所有优先级。没有这些优先级的实现，消费者通常不会参与购买手机本身的过程(Hayter, 2007)。
To the question on whether the phone is being used since a long time period, the participants responded that those who have I-phone 6 had been using I-phone since the very time that the 1st phone was launched in the market. 90 percent participants were in agreement that those who first purchased the I-phone had always been immensely passionate about purchasing the next versions of the same, even if it meant to purchase the phones within a period of 6 months. When purchasing one, participants responded that they look at its brand, its features and the way in which the company has advertised itself in the market. From this perspective, it is evident that I-phone has all the priorities that the customers seek to obtain within their product. Without these priorities being fulfilled, customers generally do not engage within the process of buying a phone itself (Hayter, 2007).
Also, the focus of these individuals is on ensuring that they are able to make the maximum benefit out of the phones, but nowadays societal status and looking rich are about everything (Charles and Elly, 2010). This has led towards many customers to feel that the process of purchasing a phone should be which they look rich and highly brand valuable. This is not possible to obtain without the consensus of delivering higher needs and assumptions through an organization. Also, the key priority of these participants was not the price, but quality as they clearly indicated in the interview process.