新西兰法学论文代写:英国平面媒体的策略

新西兰法学论文代写:英国平面媒体的策略

英国印刷媒体的地位不像其他国家那么糟糕。英国平面媒体之所以能保持读者群,是因为它推动并支持着英国最大的报纸。按照德勤报告消费媒体的读者在英国,仍然有50%的英国人购买印刷报纸和一个额外的10%读论文相比,已经被别人买了仅仅31%的人只有通过在线网站阅读新闻报纸的公司。此外,60%的英国人经常阅读纸质杂志,只有40%的人阅读在线杂志内容。


新西兰法学论文代写 :英国平面媒体的策略

同样,邮件在线新闻网站所表现出的收益在2014年£62的收入,而相同的打印版本的“邮件”和“星期日邮报”是£536。尽管英国的报纸也面临着下降的趋势,但它仍然主导着英国的媒体消费。像电报和邮件这样的报纸的未来似乎很有希望。这一优势的原因是他们在竞选中所扮演的独特角色,他们有能力改变国家议程,在实施刺激措施的同时影响精英阶层。英国的平面媒体采用的是有议程的内容发布策略,而网络新闻更多的是消费主义。这一独特的主张将有助于印刷媒体在英国市场保持其地位和可持续性。


新西兰法学论文代写 :英国平面媒体的策略

The status of print media in the UK is not as dismal as in other countries. The reason for the sustainment of readership by the UK print media is that drives and backs the maximum newspapers in the country. As per the Deloitte report on the consumption of media by the readers in the UK, there are still 50% of Britons who purchase printed newspapers and an additional 10% read papers which have been bought by other people in comparison to the mere 31% who read news stories only through the online websites of the newspapers companies. Also the 60% of UK population is a regular printed magazine reader and just about 40% people read the online content of magazines.


新西兰法学论文代写 :英国平面媒体的策略

Similarly, the earnings shown by the Mail Online newspaper website in 2014 was £62m as revenue while the same for the print versions of the ‘Mail’ and ‘Mail on Sunday’ was £536m. Even though the newspapers in the UK are also facing downward trend, it still dominates the media consumption of the country. The future for the papers like the Telegraph and the Mail seems to be strong and promising. The reason for this strength is their unique role in campaigning, capability to change the national agendas and to affect the elites along with employing stimulus. The print media in UK uses the strategies of publishing the contents with agenda, while the online journalism is more focused on consumerism. This unique proposition would help the print media to retain its position and sustainability in the UK market.

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