SIDS and Kids Organization is an organization that is a mixture of the strength and weakness. The strategic issues that the company faces are internal and external issues. The company needs to reposition its product and diversify the services rendered to the people to create a holistic plan that would address all the issues. By diversification, improvement in communication between the stakeholders and developing a culture conscious plan would make the company gain competitive advantage. The company also needs to develop its brand image if it should sustain in the future. There are important factors that the company must address internal and external.
The SAF framework was proposed for the company to address the changes and understand the feasibility of the operation. There should be contingency plans that the company should develop in case of failure of the current diversification plans. The ways to evaluate the performance of the company and the ways to implement the plan have been explained in this analysis. These are some of the strategy recommendation that have been proposed to increase the presence of the brand and ensure more cash flow into the operation. The limitation of this research is that it is a proposal based on the current factors. These could change and the strategy should be drawn based on those changes. Dynamic evaluation metrics is recommended for the sustenance of the company.