Dynamic Inc. is a global agency of media operating all across the globe. The company focuses on the development of media strategies for a number of different clients, purchasing and planning their exposure of media on radio, print, television and online sources. The company was found in the years of 1970s in London, with initial expansion across the United States, Europe and since recently, the Asia-Pacific region. The first office of Asia- Pacific region had been formed during the 1990s in Hong Kong while operating to branch out all across Australia, Japan, India, Taiwan, and Singapore.
The key focus is on the creation of an office across Shang-hai within the coming three years. In order to be prepared for this focus, there has been hiring of a number of Chinese nationals for working all across the offices of Asia- Pacific region. The main purpose is provision of training and ensuring readiness for the launch in China. With its expansion in the Australian market, a local agency, MediaHype based in Melbourne has been taken over by Dynamic as an attempt of expanding across the operations of Australia. As an initiative under this take over, there has been retrenchment of some employees from MediaHype for making way across the employees of Dynamic.