本篇新西兰管理学论文代写-捷星航空公司讲了捷星航空是澳大利亚航空公司，为消费者提供基于价值的选择。该公司是澳航的全资子公司。这一举措最初是为了应对其他低成本航空公司的威胁。捷星公司是澳航战略的一部分，旨在为寻求基于价值的交易的消费者提供服务。本篇新西兰管理学论文代写文章由新西兰第一论文 Assignment First辅导网整理，供大家参考阅读。
Company Background, Positioning and Future Objective
The background of the company is that they are an Australian company that was created to compete with the
Jetstar Airways is Australian airline that provides the consumers with value based option. The company is a wholly owned by Qantas. This was originally created to address the threats of other low-cost airlines. Jetstar company is a part of the Qantas strategy to service the consumers looking for a value based deal. The airline company operates within the domestic markets of Australia and also operates in other nation in the Pacific airlines. The company has taken stakes in Jetstar Asia, Jetstar Pacific and Jetstar Japan. The positioning and segmentation for the company have been detailed in the following (Chen & Pawlikowski, 2015).
The current issue facing the company have been detailed in the following. Jetstar Airway in the recent times has been alluded to having issues in the customer service levels. The issues of flight delays have also been a major factor for the company to lose the once earned consumer patronage. The main competitor for the company is through Virgin Blue airlines. These have caused a dramatic shift in the aviation sector. Virgin Blue airlines was a pioneering service of developing the business of no-frills airlines. They were able to effectively compete with Qantas owing to this change.
Environmental and Industry Analysis
Porters Five Force Analysis, can be used to understand about the impact of the businesses.
Supplier Power
The supplier power is the ease in which the supplier can drive up the prices. In this case, the supplier choice is limited. The airline industry requires a lot of infrastructural costs. Based on this the established name brands have more control over the suppliers (Bamber et al., 2006). Owing to this factor Jetstar company will have more supplier power.
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