The current laws in Australia are such that these allow very complex and vague descriptions on labeling that makes it hard for general public to have an idea about the information required by the customer. There are many customers that primarily focus on home manufactured products and therefore identification is necessary for them to choose the products of Australian origin.
Many complications are associated with the proposed law, as it is very difficult to state 100% Australian origin when ingredients of the product are imported. The situation intensifies further when the processing process is outsourced and is done in some countries other than Australia. Mixed products that are made from a specific percentage of Australian and imported products are particularly hard to deal with. In order to label the products, customers are demanding 100% Australian symbols for home made products. The most cost effective way for the products being made in Australia is 100% Australian symbol that can easily be identified by having a view of packaging even by a layman of illiterate person living in the country.
In addition to the identification of Australian origin of the products, it is also of prime importance to identify that the imported ingredients that are used in the products are from which country. There are certain countries that are not following proper food policies and import of food products from such countries may result in spread of various diseases. Recently the country has experienced some negative influences caused to the health of Australian residents due to an import of contaminated food products from other countries. After having faced with such a severe incident, it is imperative to devise more favorable laws that can protect the health of Australian residents. These laws will not only protect Australian people in the health perspective, but these will also result in a better opportunity for food producers and processors living in Australia. By putting a 100% Australian label on the food product, it will be possible for producers to attract a large majority of customers who prefer to buy home made products only. All this will lead to generation of additional revenues for farmers and other business associated with food sector of Australia.