The foreign market selected is the U.S. This market is quiet suitable for Top Juice exporting. This is because even though there are several competitors in the U.S market, there are still many strengths in the industrial sector of non-alcoholic beverage sector. The key benefit is the rising demand for fresh juices . There are 3 factors influencing this inclusive of rise in population, urbanization and emerging class of middle income segment. Customers in the country are becoming more and more aware. Customers are looking for healthy products. Top Juice, health product juice range will be of much demand in this segment. There also exists a gap in the industrial sector. The key players are Coca-Cola and Pepsi products. This company will be a fresh start to introduce cold pressed juices and also to introduce healthy juices with the goodness of raw fruits .
On the whole, the beverage sector has been on a considerable rise with a growth rate of 5 to 8 percent annually. The sector has demanded innovation as this results in creating growth based opportunities. The drink sales have boomed for newer innovative juices in the market while traditional sales in traditional beverages have continued declining. Customer spending in U.S beverage market is also high because customers are preferring to spend more on health based products rather than spending on traditional soda beverages segment. Packaging also counts in the industry with more opportunities for those juices which are packaged in an innovative way. For example, Top Juice, juices as products are not packaged in plastic bottles rather in Mason Jars . This is quiet innovative.