新西兰论文抄袭：玛莎百货和主要竞争对手的合并
玛莎百货的主要竞争对手是沃尔玛(Walmart)、乐购(Tesco)和Next Plc。目前，两家公司都成功地树立了积极的品牌形象。正因为如此，这些公司有望在市场上生存下去。价格因素是一个重要的决定因素。在合并的情况下，存在价格上涨的风险，在此过程中，对服务交付品的关注可能会出现偏差。
新西兰论文抄袭：玛莎百货和主要竞争对手的合并
为了进入新的市场并采用独特的商业模式，公司需要了解当地的知识。合并是一个成本高昂的过程，收购公司所涉及的风险更大。因此，与值得信赖的合作伙伴建立战略联盟可以为企业带来增长，这是确定无疑的。
新西兰论文抄袭：玛莎百货和主要竞争对手的合并
The major competition for M&S are Walmart, Tesco, Next Plc. Currently both the companies have managed to gain a positive brand image. Owing to this it is expected that the companies can sustain in the markets. The price factor is an important determinant. In the case of mergers, there is the risk of price increase and focus on the service deliverables can become skewed in the process.
新西兰论文抄袭：玛莎百货和主要竞争对手的合并
To enter into newer markets and adopt unique business model the companies need to understand the local knowledge. Merger is a costly process and the risks involved in procuring the company are more. Hence it is determined that the strategic alliances with trusted partners can leverage growth for the companies.
