新西兰论文代写 测量品牌意识

新西兰论文代写

Measuring Brand Awareness

This section of the report deals with how it should be measured by a company. How should a company find out how much the awareness has been to the target audience it was addressing. This is often referred to as top of mind awareness as discussed in previous sections.

Brand awareness can be measured by finding out how much the customers know your product. Have they ever seen or heard about it and did they know about it before hand etc (Brand Awareness, 2011). According to Wikipedia (2011), several brand awareness recognition and recall measures are present which are commonly used in market research to test brand’s association with its respective product category cue. To test the brand recognition, logos and taglines can be used for instance Nike’s ‘just do it’ represents a higher level of brand recognition (Brand awareness, 2011)

To measure brand awareness, a company must take the following three steps:

1-      Screen

The Company must screen the people to know who is responding to the brand awareness survey and whether they fall in their target market or not (Brown, 2008).

2-      Aided and Unaided Awareness

After screening the people answering the questionnaire, the next step is to probe those people for unaided and then aided awareness level. The survey must first be about unaided where the company may ask about brands that spring to the respondent’s mind when they are prompted for a product category and then prompt them with competitor’s brands and ask question about them.

新西兰论文代写

测量品牌意识

报告的这一部分论述了应该由公司测量。公司应该怎样找到已经意识到的目标受众是解决多少。这是通常被称为顶部的精神意识在前面的章节中讨论。

品牌意识可以找到多少客户知道你的产品的测量。他们有没有见过或听说过它,他们知道前手(品牌意识等,2011)。根据维基百科(2011),几个品牌识别和召回措施是目前常用的市场研究,测试其各自品牌的产品类别线索协会。要测试的品牌识别,标识和标语可以用例如耐克的’做’是一个高水平的品牌识别(品牌意识,2011)

衡量品牌意识,公司必须采取以下三个步骤:

1幕

公司必须屏幕的人知道是谁应对品牌意识调查他们是否落在他们的目标市场或没有(Brown,2008)。

2辅助和独立的意识

经过筛选的人回答问卷,下一步是探索独立然后辅助意识水平的人。调查首先要独立的公司会问品牌,春季答辩人的心灵时,提示输入一个产品类别,然后提示他们竞争对手的品牌和询问他们。

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