The different methods will be used for the purpose of promotion of the product. One of the methods for the promotion will be through the TV advertisements. The ad video will be created and there will be launch of the campaign for the safety of the children. In addition to this, the company would run a mass promotion by getting in touch with many school franchises and organizing promotional event where the products will be distributed to the students in a proper manner. The slogan will be used in all the adds as “Add comfort to your life, we love you my child.” Also, through the TV ad, there will be motivation for the parents. In addition to this the company will run the internet ads which will tell the importance of these products.
The products which would be developed by the company are a completely shopping product. Therefore, it is very clear that most of the consumers will also look for the other brands. So the company will distribute the product in each and every online seller which is running in New Zealand. The company will ensure that the people will get the products within two days or ordering of the same. In addition to this, some of the indirect channels will also be used for the purpose of distribution. This will include the distribution to the wholesalers who will further distribute the product to the retailers and it will reach the customers.