Place: This is another important element of the branding strategy as it is of primary importance to ensure that the shelves are fully stocked and there are minimal situations of stock outs. The chocolates should be available at all convenient and accessible locations which have high footfalls. Apart from the current marketing channels which are used to market other brands of the company, sales for the new brand can be made through supermarkets and discount stores. Vending machines can be set up in places that have high footfalls like shopping malls, movie theatres, etc so as to induce customers to try the brand.
Use of IT is essential in these modern times for all activities and as such, an online portal can be established wherein the customers can enter their bulk orders and take advantages of free home delivery schemes with just a click of the mouse. To improve the brand’s visibility, it is essential that the brand must be easily accessible.
地点：这是品牌战略的一个重要元素是确保货架上堆满重要和有最小的情况下股票计划。巧克力应随时方便，具有较高的脚步位置。除了现有的营销渠道进行市场其他品牌的公司，为新品牌的销售可以通过超市和折扣店。自动售货机可以在有高的脚步声，如商场，电影院等场所设立，等诱导顾客尝试品牌。
它的使用是必不可少的这些现代的所有活动，因此，一个在线门户网站，可以建立该客户可以输入他们的大宗订单并采取免费送货到家的方案的优点，只是点击鼠标。提高品牌的知名度，这是品牌必须易于访问的本质。
