Qualitative research is based on the need to analyze the situation from a holistic perspective. This is a nuanced method to understand the variables involved in the situation. They aid in developing the open exploratory research questions. They address the exact need of the situation especially to address the intangible involved in the market research.
Qualitative research enables the researcher to understand all the variables in contention. They can enable the companies to develop a unique innovative method by address the innate needs of the situation. They also allow the researcher to look into the issues from varied perspective. For this research, three companies have been considered. There will be the use of reputed peer reviews journals, books and statistical data from the governmental sites to present the findings.
There will be secondary research data used owing to the fact that it is not feasible to gain the information from the sources directly. Some of the issues were in the past and the data has been already garnered from credible sources. Hence they will be collated.
In order to overcome any potential bias, there will be critical evaluation of many perspectives related to the situation and analysis will be drawn based on the findings of the literature. The issue with secondary research data is proving the veracity of the information garnered. They should be obtained from credible sources to overcome any issues of bias. Apart from this, all other ethical considerations such as consent of the participants should be reevaluated while using the results of the data.