The non standardized interviews are the ones which are qualitative based instead of being quantities in nature. Some major points one needs to consider while conducting the interview are, the purpose of the research, nature of data collection questions, significance of establishing personal contact and time required for the completeness of the project.
For the purpose of the quality of data, one needs to take into consideration the reliability of the data as it might lack the standardization (Babbie 2003). There could also be biasness in the data collected like interviewee biasness and interviewer biasness. Moreover, one should also keep into view the validity and the generalisability of the data.
Prior to the conduction of the interview we need to keep in mind the importance of 5 Ps which are ‘prior planning prevents poor performance.’
Some of the drawbacks of the interview method are that the result of it could depend on the level of knowledge of the interviewer, appropriateness of the location, level of information supplied to the interviewees. Moreover, the dress code or the appearance of the researcher, the opening comments, and the approach to questioning also make an impact. In addition, the utilization of the critical incident technique like whether the questions are based on real-life experiences of the participants or not could also create a significant impact.
Also, the participants could also turn out to be difficult for the interviewee. For instance they tend to give only monosyllabic answers, long answers which are away from the essence of the question, they might start interviewing the researcher, they could criticize the research by showing off their knowledge and there are times when they get upset and even start crying.Audio-Recording the interview is one of the methods of interviewing, but it has its own advantages and disadvantages.