本篇新西兰论文代写-酒店组织的草莓节讲了由酒店组织的草莓节是为了庆祝当地的农产品。这是一种目的市场营销的形式，旨在提高当地的旅游业。这是为了创造一个节日，以满足该地区家庭和当地社区的需要。通过促进当地社区的发展和对农产品的利用，预计当地会有更多的旅游业。本篇新西兰论文代写文章由新西兰第一论文 Assignment First辅导网整理，供大家参考阅读。
Budget
The budget for the event is expected to be less as the hotel is organizing the event within its premises. There will be decoration cost. It is estimated that this would be around 25000$. The entry ticket is around 5$ and for each particular stall, there is a range of activities that are done. Added to this, the individual stall owners are the local businesses that are used to sell the products that are related to the season. The local produce is highlighted and sold in the stall.
Number of People
It is expected that around 2000 to 5000 people would attend the event. There is a range of activities that are promised to people of all ages. It promises a number of children attractions. It is estimated that the people who would attend the event would have children. Hence, the majority of the people who would attend the events are the young families who have little children.
Stakeholder Analysis
For this festival, there are many kinds of stakeholders. The stakeholders for this event are the Sandstone Point Hotel management, employees of the company and organizing committee. The local business owners are the people who will be organizing the stalls. These stakeholders can be considered as the internal stakeholders (Carlsen, 2006). They will be responsible for creating of the event management plan. In the current times, for media publicity and promotion, it is imperative for the company to have a social media presence (Raj and Musgrave, 2009). For this creation of the social media presence, the companies need to have a separate website or advertisement team within the company (Raj, Walters and Rashid, 2012). These people will be considered as the internal stakeholders of the company. The internal stakeholders of the company will be important in devising the feasibility plan and contingency plan in cases of unexpected turn of events.
The external stakeholders of the company are the sponsors, visitors of the place, contractors or suppliers for establishing of the stalls and events (Leslie and Sigala, 2005). The local regulatory board, relevant community organizers along with the interest groups are the internal stakeholder (Ateljevic et al., 2007). It is imperative for the company to create a feasibility of the event and have a cohesive flow between the different events in order to create a successful program.
Conclusion
To conclude, the Strawberry festival that is organized by the hotel is to celebrate the local produce. It is a form of destination marketing that is created to enhance the local tourism. This is devised to create a festival that would cater to the needs of the families and local communities in the region. By fostering the local community and leveraging about the produce, it is expected that there would be more tourism in the place.
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