本篇新西兰论文代写-企业国际化讲了商业组织利用其在国内市场的市场经验在国际市场取得增长的效率是其成功国际化的关键之一。然而，与这一说法相矛盾的是，Cooke(2014)指出，一个企业组织在国内市场的经验不能适用于国际市场的商业决策和运营的所有方面。本篇新西兰论文代写文章由新西兰第一论文 Assignment First辅导网整理，供大家参考阅读。
External Factors that could contribute to Business Internationalisation
According to Tan & Mathews (2015), there are various significant factors related to external environment of a business organisation that could influence its operations and strategic decisions both in international and domestic markets, such as political, social, economic, technological factors and market rivalry. However, based on the concept of PTI theory, Liang et al. (2014) contradicted that external environmental factors for a business organisation in domestic and international market could be different in terms of language diversity, business tradition, development of the industry and market culture.
Hence, it could be said that strategic decision makers in a business organisation have to be highly conscious about the external business environment in a targeted market in order to make appropriate resource allocation and management. Zhou et al. (2014) explained the necessity of PTI model for providing required experiential knowledge to the decision makers in an organisation for selecting appropriate internationalisation approaches and strategies.
Wei et al. (2015) stated that the efficiency of a business organisation to utilise its market experience in the domestic market for making growth in the international market is one of the essential keys for its successful internationalisation. However, contradicting with this statement, Cooke (2014) stated that experience of a business organisation in the domestic market could not be applied in all aspects of business decisions and operations in international market. For example, industrial legislations in all the targeted international markets could not be the same as the domestic market of a business. Hence, following domestic experience to make strategic decisions in international aspect could be adverse for a business organisation through generating legal complications. Thus, Si (2014) stated that a business organisation must assess the external business environment in its targeted international markets so that the suitable strategic approaches and experiences achieved from the domestic operations could be utilised.