好的商业计划书包括以下材料或内容(Christopher, Kleine and Woods, 2014):
Common problems faced by entrepreneurs are the length of the pitch presentation which is too long and unable to appeal the investor, and lack of a factual and summarised executive summary. Among others, lack of the description about the problems that the product or a service will be solving in the market, lack of a convincing exit strategies for investors, and a failure to listen to investors and not willing to be open in accepting new changes (Frasch, 2013). The product or a service introduced must be described in terms of what they will solve in the market and fill the gap that is required to be filled. This is important since anyone buying a product or a service will do so on the basis of a sound reason, even if the reason is blur or incomplete. The pitch must also explain why customers will spend on the product, believe in the entrepreneur and put money in their business.
In studying the above basic description of an elevator pitch, it is thoroughly concluded that the following thesis statement is formulated:
“The entrepreneur has multiple problems in making the investor understand the business plan and win their attention and investment. However, with thorough planning and creative thinking, it is possible that the investment can be secured with the willing consent of the investors”.
Understanding the business pitch
The good business pitch includes the following materials or contents (Christopher, Kleine and Woods, 2014):
- The idea to be described thoroughly
- What problem does the idea solve?
- How can the product or a service fix the problem identified?
- Who are the customers?
- What will be the cost and retail selling price of the product or a service?
- Who are the competitors and what kind they are?
- What is unique about the idea and the business plan?
- What is the funding and investment required along with operational costs?
These are the general, basic, and expected requirements of a pitch which is essential to be promoted to investors. The pitch must include the above mentioned basic parts or contents to be able to present it to potential investors who will then make some considerations of investing in the business. The pitch must be informative so as to give all such information which is already expected by investors to help them have the factual information to analyse the idea with their own understanding. The business pitch must be logical so as to equip it with all the relevant answers to the questions that arise during the course of discussion with the investor. Logic can solve a lot of questions which are emerging during the analysis. The pitch must address the need of the market or be able to describe the solution provided to a specific problem existing. This helps the investors to get a straight answer to the product being useful or not. The need addressed and the problem solved is two major wins for the entrepreneurs. If it comes clean, it is possible that the idea will be invested into.