Focus in marketing strategy refers to the firm’s ability to consistently explore the depth of the various elements of the strategy. It involves a continuous and in-depth focus on (a) consumer and their behavior (b) core strength of the firm (c) market in which the firm operates (d) enhancing the depth of marketing mix elements (e) investment in product development (f) investment in product promotion etc. Marketers now are faced with global competition. Geographical boundaries are now irrelevant as far as marketing is concerned. Indian products are now faced with competition from across the world. Hence is important for marketers to focus on their products and markets.