Generally speaking family sized cars need to be marketed specifically. The marketing strategy needs to be such that it caters to a specific segment of the population; families. This is the only type of consumer that is looking for what family cars have to offer. That is safety, spaciousness, and durability. A family that is looking for a family car is not going to change models every year. They are looking for a car that will last for some time. Hence, undifferentiated marketing strategies are ineffective. In undifferentiated marketing strategies all consumer are treated the same irrespective of what household stage they belong too. The companies who employ this type of strategy make no efforts to address the needs of a particular group of consumers. This strategy is usually a waste. Why? It’s quite obvious if we stop and think about it. Companies who do not differentiate between different consumers employ mass marketing strategies. They are concerned with reaching a wide target audience in order to increase sales. This is futile. As we have seen a large portion of the population is made up of young singles. Young singles have no interest in buying family sized cars. This has been established. Thus some of the television ads and magazine ads whose recipients are young people is a blatant waste of money and resources. You’re sending the message to the wrong people. Thus a television commercial that appears during a family show would be more effective than a commercial that appears during a show that young people watch. It would be pointless in advertising family cars in magazines whose circulation is amongst young people. These companies would be better served if they marketed to families. This in one way in which the marketing strategies of these companies can be improved.
When it comes to single sized food packaging the story is somewhat different. Single sized food packaging attracts customers that need small portions of a certain type of food. It helps control consumption of a certain food item by ensuring a precise amount is consumed. Since many food items have alternative brand names, pricing is an important consideration consumers make as is brand recognition. Single sized food packing is meant for people who have very fast paced life and prefer to have food that is ready to eat in a short period of time. This product should not be targeted at people with families because it is not very cost affective. Feeding a family single sized portions will cost significantly more than cooking or buying precooked food in bulk. Therefore, smaller packages are not suitable for larger household and for these reasons; they will not buy similar products.