新西兰论文代写 营销战略

新西兰论文代写

Generally speaking family sized cars need to be marketed specifically. The marketing strategy needs to be such that it caters to a specific segment of the population; families. This is the only type of consumer that is looking for what family cars have to offer. That is safety, spaciousness, and durability. A family that is looking for a family car is not going to change models every year. They are looking for a car that will last for some time. Hence, undifferentiated marketing strategies are ineffective. In undifferentiated marketing strategies all consumer are treated the same irrespective of what household stage they belong too. The companies who employ this type of strategy make no efforts to address the needs of a particular group of consumers. This strategy is usually a waste. Why? It’s quite obvious if we stop and think about it. Companies who do not differentiate between different consumers employ mass marketing strategies. They are concerned with reaching a wide target audience in order to increase sales. This is futile. As we have seen a large portion of the population is made up of young singles. Young singles have no interest in buying family sized cars. This has been established. Thus some of the television ads and magazine ads whose recipients are young people is a blatant waste of money and resources. You’re sending the message to the wrong people. Thus a television commercial that appears during a family show would be more effective than a commercial that appears during a show that young people watch. It would be pointless in advertising family cars in magazines whose circulation is amongst young people. These companies would be better served if they marketed to families. This in one way in which the marketing strategies of these companies can be improved.

When it comes to single sized food packaging the story is somewhat different. Single sized food packaging attracts customers that need small portions of a certain type of food. It helps control consumption of a certain food item by ensuring a precise amount is consumed. Since many food items have alternative brand names, pricing is an important consideration consumers make as is brand recognition. Single sized food packing is meant for people who have very fast paced life and prefer to have food that is ready to eat in a short period of time. This product should not be targeted at people with families because it is not very cost affective. Feeding a family single sized portions will cost significantly more than cooking or buying precooked food in bulk. Therefore, smaller packages are not suitable for larger household and for these reasons; they will not buy similar products.

新西兰论文代写

一般来说,家庭大小的汽车需要销售专。营销战略需要,迎合人口的一段特定的家庭。这是消费者,是寻找什么样的家庭轿车所提供的唯一的类型。这是安全的,宽敞,耐久性。一个家庭,是寻找一个家庭轿车是不会改变模型的每一年。他们正在寻找一辆汽车,将持续一段时间。因此,未分化的营销策略是无效的。在未分化的营销策略,所有的消费者都具有相同的待遇不论他们属于家庭阶段。采用这种策略的企业没有努力解决消费者的一个特定群体的需求。这种策略通常是一种浪费。为什么呢?很明显如果我们停下来想一想。公司谁不区分不同的消费者采用大众营销策略。他们关心的是达到一个广泛的目标受众,以增加销售。这是徒劳的。正如我们已经看到的人口的很大一部分是由年轻的单身。年轻的单身人士购买家庭没有兴趣大小的汽车。这已经是既定的。因此,一些电视广告和杂志广告的受众是年轻人的钱和资源的浪费。你发送消息给错误的人。因此,电视广告,在一个家庭显示,会比一个商业演出时,年轻人看似乎更有效。它会在杂志的流通是年轻人的家庭汽车广告是毫无意义的。这些公司将更好的服务,如果他们销售给家庭。这一方式,这些公司的市场营销策略,可以提高。

当涉及到单一尺寸的食品包装的故事有所不同。单一的小型食品包装吸引,需要某种食物的一小部分的客户。它有助于某些食品项目控制消费保证精确的消耗量。由于许多食物有不同的品牌,价格是一个重要的考虑,消费者是品牌识别。单一的小型食品包装是指那些很快节奏的生活,喜欢有准备吃在短时间内食品的人。本产品不应针对人的家庭是因为它不是很费情感。养活一个家庭的单一尺寸的部分的成本将大大超过烹饪或批量购买熟食品。因此,小包装不适合于大家庭和这些原因;他们不会买类似的产品。

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