新西兰论文网：战略联盟与并购的基本原则
企业基于一定的因素决定战略联盟或并购。研究发现，这些因素会根据每个案例所涉及事件的主观性质而发生变化。从根本上讲，理解战略联盟或并购的原则是重要的。战略联盟是两家或两家以上公司利用其技术或商标建立新型合作关系的法律安排或共识。在这个过程中，产品会产生更多的价值。合伙是两个或两个以上公司之间的协议。他们仍然是独立的公司或实体，但共同为特定的产品开发或部门工作。
新西兰论文网：战略联盟与并购的基本原则
合并是两家公司之间达成的一项协议或交易，目的是成为一个新的单一公司。合并是一种更长久的安排。合并的优势在于公司可以获得竞争优势，解决竞争问题(Laffy and Walters, 2016)。过去许多公司由于合并而成功。当T-Mobile与Orange公司合并时，他们能够创建一个单独的超级网络，从而在竞争中脱颖而出。费用降低了，而且取得了全面进展。公司对经营活动有更多的控制权，可以保持经营自主权。
新西兰论文网：战略联盟与并购的基本原则
Companies decide on strategic alliance or mergers based on certain factors. These are found to change based on the subjective nature of the events surrounding each case. Fundamentally it is important to understand the tenets of strategic alliance or merger. Strategic alliance is a legal arrangement or consensus of two or more companies to use their technology or trademark to create a new kind of partnership. In this process, there is more value generated for the products. Partnership is an agreement between two or more companies. They continue to remain as independent companies or entities but work together for a particular product development or sector .
新西兰论文网：战略联盟与并购的基本原则
Merger is an agreement or deal that is made between two companies to become a new single company. The merger is a more permanent arrangement. The advantage of merger is that the company can gain competitive advantage and address the issues of competition (Laffy and Walters, 2016). Many companies in the past have succeeded owing to forming mergers. When T-Mobile merges with Orange Company they are able to create a single super-network that cut out the other competition. There is reduction in the cost and is overall progress is observed. There is more control over the operations and the company can maintain its autonomy of operations.
