公司简介:LuxChild计划成为一家儿童护理中心，服务于那些想要为高质量的儿童护理支付高价的专业父母的孩子。LuxChild的创始人是Tim和Amelia Kid。他们完全有资格经营这家公司，因为蒂姆拥有儿童早期发展的学位，而阿米莉亚·基德(Amelia Kid)是一名会计。阿米莉亚将能够处理大部分的销售和财务背景。蒂姆将利用这一经验，当涉及到提供儿童护理过程或相关产品。
In the development of a new business or in the extension of an existing business, it is necessary to consider what the current market situation is. Knowing the market situation will help the business plan an appropriate marketing strategy in order to attract customers. The purpose of this assignment is to conduct such a market analysis for LuxChild.
Company Overview: LuxChild is being planned as a child care centre that will cater to the children of professional parents who want to pay premium for quality childcare. The founders of LuxChild are Tim and Amelia Kid. They are well qualified to run the business, as Tim has a degree in early childhood development and Amelia Kid is an accountant. Amelia would be able to handle major part of the sales and financial backgrounds. Tim would be making use of this experience when it comes to providing child care processes or related products 。
There are two main forms of child care arrangements as seen in the industry. These are formal care and informal care. Around six million children aged 12 attending these services in Australia. With Government assistance, the size of the industry has grown with annualized revenue of around 14.3% in 2016-2017. As of 2017, revenue of around $12.4 billion is expected. With the increase in Australian birth rate of around 6.4%, the childcare industry is set to surge of around 34.2 percent in the next five years.
The key success factors of the industry are that of the increasing demand for child care services, the employment opportunities for women, the government support for women returning to work after childbirth etc. These factors ensure that there is a constant demand for child care services.